The Steller Floors Hype is Real
Real, Solid Hardwoods Upgraded in 50+ Ways
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Real, Solid Hardwood Floors that Float. Better Than Any Alternative in 50+ Ways.
We Designed Steller Floors to be Extraordinary
Here are 50+ of the Ways We Make Steller Floors the Absolute Best They Can Be
| Steller Attributes | What We Aren't.... |
| High Quality, Innovation & Values | Low Value and Low Quality |
| Easy to Install DIY or Pro, Faster than any Alternative | Nails, Glue & Specialized Labor |
| Simple, Easy & Fast Repairs for Individual Planks -- which Avoids Refinishing | Complex and Expensive Refinishing Process |
| Exciting Pricing for Lowest Overall Install Costs | Race-to-the-Bottom Pricing with Expensive Labor |
| Solid Wood + Integrity from Nature | Synthetic Engineered, Laminate, Plastic (LVP/LVT) |
| Highest Quality, Few Knots, Kiln-Dried with Care | Short-lived due to Knots or Grain Patterns, Poor Drying Quality |
| Wide-plank Shows Full Grain | Narrow/Slat Flooring |
| 5/8" and 3/4" for 75 to 100 years or More Lifetime | 9/16" or less @ Average of 15 years |
| Precision-Milled with Craftsmanship Guarantee | Milled Quickly without Supervision, Poor Aesthetics; High Scrap |
| Can be Refinished Easily with 220 Grit Sandpaper & Polyurethane | Entire Floor needs to be Refinished, Some Prone to Delamination |
| Sourced & Made in the USA | Harvested and/or Made Abroad |
| Milled by Experts + Recommends 2-3% Overage | Milled Quickly + Recommends 10-14% Overage |
| Craftsmanship Guarantee & 20 Year Warranty on Assembly Clips | Warranty Full of Legal Loopholes |
| Easy to Swap Styles (Species & Color) | Commit to One Style |
| Herringbone or Linear - Modifiable | Commit to One Style |
| Fixed Plank Lengths that Highlight Flexibility & Quality | Random Length Planks Reflect Manufacturing Speed |
| Like Marble & Granite, Planks restricted to Highest Quality Sections | Planks Include Defects |
| All Stain Colors Kept on File + Replacement Packs Available | Stain Colors Retired Annually |
| Manage Patina by Easily Shuffling Planks | Manage Patina by Refinishing Whole Floor |
| Low VOC, Odorless, UV Cured Polyurethane | Stinky, Oil-based with additives, Vulnerable to walk-off |
| Commercial-Grade Finish Applied during Manufacturing | Applied on-site by an Expensive Specialist |
| Ready to Install on Delivery (35-50% RH) | Must be Acclimated |
| Tiny Eased Edge Ensures Finish Integrity | Large Bevels are Vulnerable to Wear |
| Sealants are Low VOC, Odorless, Applied on Every Side During Manufacturing | Products are Only Sealed on Wear Surface |
| Sealants are Resistant to Liquid Water & Humidity | Wood Exposed to Humidity and Liquid Water |
| Additional Sealant Included with the Floor | Sealants Possible but Inconvenient |
| Patented -- You can only get this from us | Generic Tongue and Groove, Click/Lock |
| Simple to Repair or Replace Planks, DIY or Pro | Nails, Glue & Specialized Labor |
| Easy to Remove for Any Reason | Nails, Glue & Specialized Labor |
| Easily Floats over Concrete with Vapor Barrier | Not Recommended |
| Easily Floats over Subfloor Heat (Warmboard) | Not Recommended |
| Easily Soundproofed (Quiet Walk LV) | Difficult to Soundproof, Fasteners Transfer Noise |
| Expandable (add square-footage, components) | Permanent, Needs Transitions between New Spaces |
| Reclaimable - Resell or Redeploy | Damaged by Removal |
| Elegant and Simple Tooling for Install | Caveman tools (flooring jack, nail gun, crowbar) |
| Easily Manage Floods and Spills | Let Water Drain to Subfloor - Where it Stays |
| Easily Swap Single Planks, Patch or Ship New | Refinish the Whole Floor |
| Easily Clean Pollen/Liquids/Dirt | Leave in Cracks Forever |
| Independent; Founder-Owned, Operated & Motivated | Shareholder Controlled & Profit-Driven |
| Ethical Employment for Career-Oriented Craftspeople | Underpay Workers at Home or Abroad |
| Community & Local-Sourcing Mindset | Solo, Me-First Attitude |
| Complementary Zoom Call from Studio on Install | Customer Abandoned with Product |
| Tools Included in Shipment | Find your Own Stuff |
| Professional, Expert-level In-house Contacts | Call Centers |
| Designed for Circular Re-use | Products and Byproducts become Unnecessary Waste |
| Delivery Concierge Service with Liftgate | Basic Drop-off |
| Price Goal: Lowest Lifetime Cost of Ownership | Price Goal: Lowest Possible Sticker Price |
| Commercial Tax Advantaged | Depreciated as part of the Real-Estate |
| Profitable for Property Managers/Owners | Contribute to Cycle of Losses |
| Product Made of Deliberate Decisions + Trust | Product Decisions Complex & Profit Driven |
| Product Sourced in the Appalachians (150 mile radius) | Large Carbon Footprint |
| Product Milled using 100% Wind Energy | Product Milled using Fossil Fuels (Coal-Power) |
Why Start your Project with Steller?
Our team delivers personalized quotes and tailored plans to keep your project on track
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Let's make your Steller Project Easy, together.
Whether you're planning a project for yourself or your client, our Guides help you plan the project seamlessly.
Shop Styles
With 6 American species, the best part is choosing your favorite style!
Easy to Install
Steller Floors are easy to install DIY or with your favorite local contractor.
Steller Pricing
Steller Floors have the highest lifetime value with competitive pricing.